When you consider the premium increases that a number of provinces, including Alberta, have seen over the past few years, it may be surprising to know that customer satisfaction with auto insurance continues to increase. A report published by J.D. Power stated that this is the second year in a row that customer satisfaction with auto insurance has experienced an increase.

People Are Paying More - Why Are They Satisfied?

Alberta insurance rates went up 11% this past year - so how can satisfaction be on the rise? The fact is that people are happy to pay more if they see value in a product. Low prices may be attractive initially, but at the end of the day people want to know that they are protected and that they will receive excellent customer service - if those two things come with a higher price tag, then so be it. In the wake of a number of catastrophic claims, people are happy to pay if it means less hassle when dealing with a large claim. To read the full article on insurancebusinessmag.com, click here.

Why Is Customer Satisfaction With Home Insurance Down?

While auto insurance satisfaction is on the rise, Albertans are singing a different tune when it comes to property insurance. In the J.D. Power 2017 Canadian Home Insurance Study, it was discovered that Western regional insurance carriers have experienced a 10-point year over year decline in customer satisfaction with the claims process. Why the decrease? It may have something to do with the number of catastrophic claims we’ve seen in the past few years. Events like the High River flood, or the Fort McMurray fire place a huge strain on insurance providers. The influx in claims can slow everything right down, frustrating and angering customers. To read the full article on insurancebusinessmag.com, click here.